SALES₹42,300+12%·ORDERS38+5·AOV₹1,113flat·CONV2.8%+0.3·VISITORS1,346+9%·CART ABANDON61%-4·AD SPEND₹3,200·ROAS3.4x·RETURNS2normal·STOCK COVER21 days·SUPPORT SLA4 min·NPS62·
SALES₹42,300+12%·ORDERS38+5·AOV₹1,113flat·CONV2.8%+0.3·VISITORS1,346+9%·CART ABANDON61%-4·AD SPEND₹3,200·ROAS3.4x·RETURNS2normal·STOCK COVER21 days·SUPPORT SLA4 min·NPS62·
day 34 of operations · 412 decisions remembered

The AI employee that runs
your online business.

the inversion

Stop operating
15 tools.

Running an online business means learning storefront, ads, inventory, analytics, support, email, shipping, payments, pricing, forecasting. Each in a different app with a different interface.

The problem isn't selling. It's operating the software.

Shopify logo
Meta Ads logo
Google Ads logo
Klaviyo logo
Stripe logo
PayPal logo
Gorgias logo
Zendesk logo
Notion logo
QuickBooks logo
Loox logo
Zapier logo
Aury
One operator for
every tool
12+ tools replaced
the full control panel

Day 34 of North Line.

One pane of glass. Every worker, every approval, every decision - from a single shift at a live merchant.

Aury
/  North Line
> operator online · 10 workers running · 3 approvals waiting
Day 34 of operations
412 decisions remembered
● all systems live
SALES ₹42,300 ↑12% ORDERS 38 AOV ₹1,113 CONV 2.8% ↑0.3 VISITORS 1,346 CART ABANDON 61% ↓4 AD SPEND ₹3,200 ROAS 3.4x RETURNS 2 STOCK COVER 21 days SUPPORT SLA 4 min NPS 62
COMPANY
N
North Line
Gen-Z clothing · ~250 styles
Entire store built & operated by Aury - storefront, checkout, shipping, payments.
DOCUMENTS
Business Rulesv12
Strategy2d ago
Product Cataloglive
Brand Voicev4
Pricing Policyv7
Decisions412
SALES CHANNELS
Web store
Instagram
WhatsApp
Google
BUSINESS MEMORY
Days operating34
Decisions remembered412
Conversations learned1,208
Experiments run29
Rules enforced today17
YOUR STORE ● livebuilt by Aury
SALES
₹42.3k
↑ 12%
ORDERS
38
↑ 5
AOV
₹1,113
flat
CONV
2.8%
↑ 0.3
VISITORS
1,346
↑ 9%
RETURNS
2
normal
SALES · LAST 12 DAYStrending up
95
Speed
92
SEO
88
Content
76
Stock
TOP PRODUCTS · TODAY
PRODUCTSOLDREVTREND
Oversized Black Tee11₹9.9k
Denim Jacket - Indigo7₹11.2k↑↑
Cargo Pants - Olive6₹7.1k
Graphic Hoodie - Ash4₹5.6k
Relaxed Tee - White4₹3.4k
Wide-Leg Jeans - Black3₹4.8k
NEEDS YOUR APPROVAL 3 waiting · money rule
SUPPORT AGENT
Refund ₹1,480 - order #204 arrived damaged. Photos verified.
Approve
Decline
MARKETING AGENT
Launch weekend denim campaign at ₹500/day - creative ready.
Approve
Decline
AI WORKERS 10 active
AGENTSTATUSTODAYQUEUE
Catalogworking12 product drafts ready3
Pricingworking4 reprices proposed · margin +2.1%1
Marketingworking2 campaigns live · 3 creatives testing2
Inventoryaction3 styles low · reorder drafted1
Ordersworking38 packed · 36 shipped · 2 pending2
Supportworking31 answered · avg reply 4 min0
Quotesworking2 bulk quotes sent within rules0
Returnswaiting2 refunds waiting on you2
SEO & Contentworking5 pages optimized · 2 posts drafted4
Financeworkinginvoices reconciled · report 6 pm0
LIVE CAMPAIGNS
CAMPAIGNSPENDROASSTATUS
Insta Reels - New Drops₹1,9004.1xscaling
Search - Cargo Pants₹8503.0xsteady
Retarget - Cart Abandon₹4501.9xtuning
ACTIVITY LOG live
18:42support replied to order #221
18:38pricing ↓8% on 4 slow movers
18:31orders 6 shipments handed to courier
18:24marketing paused weak creative
18:17inventory reorder drafted → you
18:05catalog 12 product drafts generated
17:58seo optimized 5 collection pages
17:51support resolved sizing question #219
17:44quotes bulk quote sent · 50 shirts
17:36finance reconciled 38 payments
17:29marketing +₹200 to top ad set
17:20returns refund queued → you
YOUR OPERATOR
Full-time AI operator
salary quoted to your business
● working
“Why did sales spike yesterday?”
The reel campaign hit a new audience - 60% of orders were first-time buyers. I've shifted more budget there.
“What should we push this weekend?”
Denim jackets. Stock high, margin strong, search up 40%. Campaign, banner & bundle drafted - approve and we're live.
Ask me anything…
INVENTORY WATCH 3 low
ITEMDAYS LEFTACTION
Black Tee - M9reorder drafted
Denim Jacket - L12monitoring
Cargo Olive - 3214monitoring
SHIPMENTS 36 in motion
ORDERCOURIERSTATUSETA
#221BlueDartin transitSat
#219Delhiverydelivered ✓-
#217XpressBeesout for deliverytoday
CUSTOMER PULSE NPS 62
★★★★★ “Quality is insane for the price.” - order #212
★★★★ “Wish there were more colors.” - order #208
forwarded to Catalog Agent · new colorway test queued
EXPERIMENTS 29 run
TESTLIFTSTATUS
Free shipping ≥ ₹1,999+8% AOVwinner ✓
Homepage: UGC vs studio+12% CTRscaling
Bundle: tee + cargoday 2running
principles

How an employee
works. Not an app.

01
Goal first.
You define outcomes. The operator determines execution.
02
Infer before asking.
Photos, catalogs, PDFs, existing sites - extracted, not re-entered.
03
Conversation, not configuration.
No dashboards to learn. No settings to tune.
04
Money always asks.
Refunds, budgets, anything that moves cash pins to you. Everything else is done.
05
Trust ramps up.
Approve the same class 20 times, the operator proposes a standing limit.
06
Every store makes every other operator smarter.
Cross-merchant outcomes compound into playbooks no single store could build.
the team

Ten workers.
One operator.

A specialist for every role a real team would hire. You talk to the operator; the operator runs the team.

agent
Catalog
Normalizes products, writes descriptions, generates missing images.
agent
Pricing
Watches margins, proposes reprices, enforces your policy.
agent
Marketing
Plans, launches, A/B tests, and prunes campaigns.
agent
Inventory
Forecasts demand, drafts reorders before you run out.
agent
Orders
Packs, ships, chases couriers, resolves exceptions.
agent
Support
Answers customers in your voice, escalates the rest.
agent
Quotes
Handles bulk & wholesale requests inside your rules.
agent
Returns
Processes returns, flags anything money-related.
agent
SEO & Content
Optimizes pages, drafts posts, keeps you indexed.
agent
Finance
Reconciles payments, closes books, emails you the report.
trust ramp

Autonomy is
earned, not toggled.

Every money decision starts human-approved. Approve the same class 20 times and the operator proposes a standing limit. Every auto-approved action still shows in the log. Every rule is revocable.

business rules · v12
refundsauto-approve under ₹2,00023 approved · 0 reversed
ad budgetauto-adjust ±10% within capday 34 · within cap
reorderspropose · you approvewaiting on you
discountsnever above 10%enforced 41 times
support voicefriendly, no emojis in complaintslearned from you
pricing

Pay a salary.
Not a subscription.

No plans. No seats. No credits. No surprise bills. You hire an employee - the operator quotes its own pay based on the size of the job. Still a fraction of the team it replaces.

rule of thumb · if a subscription pays per seat, a salary pays per job. The operator is one hire, priced like one.

talk to sales
Every operator is quoted on the job.

Share your store size, order volume, and channels. We come back with a fixed monthly salary - no seats, no metered usage, no surprises.

typical response < 24 hours · quote in one call
migration

Bring your store
in a weekend.

Already on Shopify or Woo? Zero downtime, no re-platforming pain. The old store keeps selling until you flip the switch.

01
Import
Share your store URL and export. Aury ingests products, orders, reviews, SEO structure. ~30 min of your time.
02
Rebuild
Native rebuild with catalog normalized, descriptions improved, URL map ready for 301s. Reviewed side-by-side.
03
Shadow
Old store keeps selling. Aury runs in parallel on real data - you see what it would have done, every day.
04
Cutover
One click. Domain repoints, 301s preserve SEO. Rollback = repoint back.
why us

Not a chatbot.
Not a workflow.
Not a website builder.

Chat assistants talk. Agent builders wait for you to wire them. Site builders give you a shop with no one running it. Aury is the operator that runs the business.

capability
Auryoperator
ChatGPT / Claudechat assistants
Agent buildersn8n, Zapier AI, Lindy
Site buildersShopify, Lovable, Wix
Runs the business end-to-end
✓ yes
— no
one task
— no
Native storefront + checkout included
✓ yes
— no
— no
✓ yes
Acts on its own (not just suggests)
✓ yes
— no
if wired
— no
Persistent business memory
✓ yes
per chat
— no
— no
No workflows to configure
✓ yes
✓ yes
— no
— no
Earned-autonomy trust ramp
✓ yes
— no
manual
— no
Salary pricing, not credits/seats
✓ yes
seats
credits
plans
Cross-merchant playbooks
✓ yes
— no
— no
— no
day 1

Hire your operator today.